Mirage Promotions is also a leader in the advertising specialty industry. So what exactly is an advertising or ‘ad’ specialty? Simply put, it’s a promotional item imprinted with a logo or slogan that’s usually given away to promote a company, organization, event, etc. Take a look around your home or office. You’ll probably see tons of items bearing company logos including pens, calendars, and coffee mugs – just to name a few.
In these hard economic times, the importance of brand advertising is extremely vital to a company’s success. Promotional products have an advantage over other media in that they usually have a practical purpose, offer superb repeat exposure for the advertiser’s message, and increase customer awareness. Your company may offer great products and services at competitive prices, but if the general public isn’t aware of your business, you’re competing against countless others that are making their name known through advertising. You’d be surprised at how well promotional giveaways can influence sales and customer interest. Everyone loves getting free gifts and ad specialties provide the perfect means of showcasing your unique products or services to gain market share, encourage repeat business, and entice new customers – all for relatively little investment.
Shopping for promotional items can be a bit overwhelming. Let’s say you Google “promotional products” or “advertising specialties”. The offered results would be almost endless. Even if you narrowed it down to “imprinted pens”, you’ll find that there are literally hundreds, if not thousands, of suppliers competing for your business. You could spend hours researching and you might get lucky…or the entire process could be a nightmare. Why risk the possible negative scenarios? Trust Mirage – it’s what we do! Let us handle everything for you so that you can put your time to better use. We do all the work and you get to be the hero!
You see, Mirage Promotions is a certified distributor with The Advertising Specialty Institute, or ASI. ASI is the largest media and marketing organization serving the advertising specialty industry. Membership in ASI has been the gold standard for manufacturers and distributors for over 50 years. This elite partnership allows us access to a database of over 750,000 ad specialties, most of which are not directly available to the general public. We can narrow your search down to specific colors, prices, minimums, etc. ‘In fact, we offer this service to you as well through our Promotional Items Search Tool.
Choosing the appropriate promotional item plays a large role in building a company’s image. Whether you know exactly what you want or you’re totally clueless about where to start, Mirage is with you every step of the way. We listen to your ideas and goals and then provide suggestions on products, targeted markets, current specials and popular trends. Our in-house graphic artist lays out your artwork for the product’s specified imprint dimensions from your existing logo or he’ll design you a completely new logo from scratch. And, we never charge for any artwork associated with an order. Once we’re certain you’re thrilled with the design work, we deal directly with the best manufacturers in the industry to ensure you get a quality product that surpasses your expectations. And, in the rare chance that something does go wrong, WE handle this for you as well. From start to finish, we take care of you.
The possibilities for branded merchandise are virtually limitless. For the most part, if you can think of it, we can get it personalized. Be creative, or let us help you find a niche product that portrays your company’s values or personality. When you put your logo or slogan on an item, it becomes a reflection of your organization. While it’s a good idea to keep basic items on hand to give away on a regular basis, you don’t want to thank a loyal client for years of repeat business with just a 50¢ pen. Always try to match the specialty item to the occasion or event, with special emphasis placed upon the recipient. Let’s review a few scenarios and the possible promotional items that would be well received. Keep in mind that as we’ve mentioned before, the possibilities are endless. The following is just to give you ideas.
Corporate gifts are generally of a higher caliber than standard freebies. These are usually reserved for large accounts and special clientele. The promotional gift could be an expression of gratitude for their continued service or even a holiday gift. Your relationship with the recipient determines how personal the gift should be. Food or wine baskets are always popular or you may choose to stick with more executive gift items such as engraved pen sets, debossed portfolios or attaché cases, exquisite paperweights, or even an etched crystal vase or set of glasses. You will be fondly remembered for your thoughtfulness.
Show your support with awareness items such as lapel pins, ribbons, magnets, and silicone wristbands. These branded products always make great fund-raiser items for individuals or families dealing with serious medical conditions. Or give them away to show thanks to those who rallied for your cause.